THE VISITOR'S CENTER AT DAYTONA INTERNATIONAL SPEEDWAY
The world of motorsports, more specifically NASCAR, has simply exploded in popularity over the last several decades. International Speedway Corporations (ISC), selected Exline Design & Architecture, to spearhead the creative development of their interactive race-themed attraction called DAYTONA USA. Sited immediately adjacent to the Daytona International Speedway racetrack, the 50,000 square foot interactive interpretive center features over fourteen exhibits, attractions, and a 15-minute large format film experience.
Within the facility’s main exhibit space, fondly called the “Velocitorium”, guests have the opportunity to set-up and test-drive a competition car in a virtual world depicting Daytona International Speedway. A real full-scale race car is robotically pulled apart into many of its components so that visitors can see how a competition car is different from the car they drive at home. Celebrity driver interviews, a walk through the history of racing, and a fourteen-minute large-screen format film about the "super bowl of racing"... The DAYTONA 500... are all a part of the guest experience at this highly charged motorsports-themed attraction. Daytona USA is sited track-side at Daytona International Speedway, the "World's Center of Racing".
Executive Creative Direction: Mr. David Exline, Exline Design & Architecture; Facility Architect: Mr. Walt Geiger, Morris Architects; Experience Design: Mr. Larry Wyatt, Rouse Wyatt & Associates; Project Management: Ms. Jane Jackson, Idletime Network, Inc.; Construction Management: Mr. Chuck Coleman, Coleman Goodemote Construction; Client: Ms. Lesa Kennedy, International Speedway Corporation.